Nationally known for her services in the veteran community, Jessica wanted to rebrand and refresh her brand identity for her new look on life. Over the years, she had created and managed multiple websites for her different professions and personal hobbies. It was time for a new website that encompassed her entire life portfolio, including presenting, coaching, real estate, volunteering, and life blogging.
My goal with this brand identity was to show her fun loving personality, while keeping a professional tone. It was important that the website could evolve as she becomes more involved with the community, attends more events, and writes about her life’s journey.